Integral - How they achieved 3x ROAS from LinkedIn Ads
Integral - How they achieved 3x ROAS from LinkedIn Ads
Foster approached us about advertising on LinkedIn. We were tasked with creating a campaign that strategically targeted decision makers of cryptocurrency and Web3 firms. Without a lead list, and no easy way of crafting one, they were flying blind and needed out help to strategically target and build demand from these folks.
Foster approached us about advertising on LinkedIn. We were tasked with creating a campaign that strategically targeted decision makers of cryptocurrency and Web3 firms. Without a lead list, and no easy way of crafting one, they were flying blind and needed out help to strategically target and build demand from these folks.
Category
May 15, 2024
B2B SaaS, Crypto
B2B SaaS, Crypto
Services
May 15, 2024
LinkedIn Ads
LinkedIn Ads
Client
May 15, 2024
Integral
Integral
Year
May 15, 2024
2024
2024
Problem
Integral approached us with a clear challenge: generate demand from decision-makers at cryptocurrency and Web3 firms through LinkedIn Ads.
The hurdles were significant:
No pre-existing lead list — making it difficult to directly target ideal prospects.
Broad, undefined audience — without refined targeting, campaigns risked wasted spend and low engagement.
High-value but niche market — with an average customer value of $20,000, even a small number of the right leads could deliver significant ROI, but precision was critical.
Without a well-structured targeting strategy, advertising spend could easily be consumed without meaningful results.
Solution
We designed a hyper-targeted LinkedIn Ads strategy to connect Integral with exactly the right audience and generate high-value opportunities:
Persona & Branding Workshop — Collaborated with Integral to clearly define their ideal customer profile (ICP), identifying both decision-makers and influencers within Web3 and cryptocurrency companies.
Refined Targeting Criteria — Mapped out relevant job titles, seniority levels, functions, and company firmographics to focus the audience.
Interest & In-Market Segmentation — Narrowed targeting further by layering interest groups and behavioral signals, ultimately focusing on a highly-qualified audience of under 10,000 people.
Matched Audience Retargeting — Set up campaigns to retarget decision-makers who had engaged with initial ads, showing them more in-depth content and case studies to increase qualification.
Creative Strategy — Developed ad creative that combined brand awareness with product-focused messaging to prompt direct engagement from prospects.
Results
Within just 30 days, Integral’s campaigns delivered measurable wins:
3x return on ad spend (ROAS) in the first month — much faster than the typical 2–3 month ramp-up period for B2B LinkedIn campaigns.
2 high-value opportunities generated, each with an average customer value of ~$20,000.
Highly engaged target audience, with above-average click-through rates due to precise targeting and refined messaging.
A repeatable campaign structure that can scale to reach new segments of the Web3 and cryptocurrency ecosystem.
By focusing on laser-precise targeting and multi-touch engagement, we were able to deliver rapid ROI and set the foundation for sustained growth in a competitive, niche market.
Problem
Integral approached us with a clear challenge: generate demand from decision-makers at cryptocurrency and Web3 firms through LinkedIn Ads.
The hurdles were significant:
No pre-existing lead list — making it difficult to directly target ideal prospects.
Broad, undefined audience — without refined targeting, campaigns risked wasted spend and low engagement.
High-value but niche market — with an average customer value of $20,000, even a small number of the right leads could deliver significant ROI, but precision was critical.
Without a well-structured targeting strategy, advertising spend could easily be consumed without meaningful results.
Solution
We designed a hyper-targeted LinkedIn Ads strategy to connect Integral with exactly the right audience and generate high-value opportunities:
Persona & Branding Workshop — Collaborated with Integral to clearly define their ideal customer profile (ICP), identifying both decision-makers and influencers within Web3 and cryptocurrency companies.
Refined Targeting Criteria — Mapped out relevant job titles, seniority levels, functions, and company firmographics to focus the audience.
Interest & In-Market Segmentation — Narrowed targeting further by layering interest groups and behavioral signals, ultimately focusing on a highly-qualified audience of under 10,000 people.
Matched Audience Retargeting — Set up campaigns to retarget decision-makers who had engaged with initial ads, showing them more in-depth content and case studies to increase qualification.
Creative Strategy — Developed ad creative that combined brand awareness with product-focused messaging to prompt direct engagement from prospects.
Results
Within just 30 days, Integral’s campaigns delivered measurable wins:
3x return on ad spend (ROAS) in the first month — much faster than the typical 2–3 month ramp-up period for B2B LinkedIn campaigns.
2 high-value opportunities generated, each with an average customer value of ~$20,000.
Highly engaged target audience, with above-average click-through rates due to precise targeting and refined messaging.
A repeatable campaign structure that can scale to reach new segments of the Web3 and cryptocurrency ecosystem.
By focusing on laser-precise targeting and multi-touch engagement, we were able to deliver rapid ROI and set the foundation for sustained growth in a competitive, niche market.
Problem
Integral approached us with a clear challenge: generate demand from decision-makers at cryptocurrency and Web3 firms through LinkedIn Ads.
The hurdles were significant:
No pre-existing lead list — making it difficult to directly target ideal prospects.
Broad, undefined audience — without refined targeting, campaigns risked wasted spend and low engagement.
High-value but niche market — with an average customer value of $20,000, even a small number of the right leads could deliver significant ROI, but precision was critical.
Without a well-structured targeting strategy, advertising spend could easily be consumed without meaningful results.
Solution
We designed a hyper-targeted LinkedIn Ads strategy to connect Integral with exactly the right audience and generate high-value opportunities:
Persona & Branding Workshop — Collaborated with Integral to clearly define their ideal customer profile (ICP), identifying both decision-makers and influencers within Web3 and cryptocurrency companies.
Refined Targeting Criteria — Mapped out relevant job titles, seniority levels, functions, and company firmographics to focus the audience.
Interest & In-Market Segmentation — Narrowed targeting further by layering interest groups and behavioral signals, ultimately focusing on a highly-qualified audience of under 10,000 people.
Matched Audience Retargeting — Set up campaigns to retarget decision-makers who had engaged with initial ads, showing them more in-depth content and case studies to increase qualification.
Creative Strategy — Developed ad creative that combined brand awareness with product-focused messaging to prompt direct engagement from prospects.
Results
Within just 30 days, Integral’s campaigns delivered measurable wins:
3x return on ad spend (ROAS) in the first month — much faster than the typical 2–3 month ramp-up period for B2B LinkedIn campaigns.
2 high-value opportunities generated, each with an average customer value of ~$20,000.
Highly engaged target audience, with above-average click-through rates due to precise targeting and refined messaging.
A repeatable campaign structure that can scale to reach new segments of the Web3 and cryptocurrency ecosystem.
By focusing on laser-precise targeting and multi-touch engagement, we were able to deliver rapid ROI and set the foundation for sustained growth in a competitive, niche market.
