66% Increase in Organic Clicks in 90 Days
66% Increase in Organic Clicks in 90 Days
I have served as the Vice President of Marketing since late April 2025. Below are some of my highlights since taking the position...
I have served as the Vice President of Marketing since late April 2025. Below are some of my highlights since taking the position...
Category
May 15, 2024
SEO
SEO
Services
May 15, 2024
Search Engine Optimization
Search Engine Optimization
Client
May 15, 2024
Porter Capital Corporation - Full Time Work
Porter Capital Corporation - Full Time Work
Year
May 15, 2024
2025
2025
Problem
When I stepped into the Vice President of Marketing role in late April 2025, the company’s online presence wasn’t matching its market potential. While we offered competitive financing solutions for small and mid-sized businesses, our digital footprint was underdeveloped.
Key challenges included:
Low organic search visibility — many high-intent lending and financing terms weren’t ranking on page one.
Inconsistent content output — educational and trust-building resources for business owners were published sporadically.
Missed market authority opportunities — competitors were owning the conversation in search results with content that addressed lending questions and funding comparisons.
Without addressing these gaps, we risked losing prospective borrowers to competitors earlier in the decision-making process.
Solution
I built and deployed a scalable content production system specifically tailored to the alternative lending market, blending AI efficiency with expert human oversight.
Key actions included:
Targeted Keyword Research — Identified underserved search terms in commercial lending, business financing, and working capital topics.
AI-Enhanced Content Creation — Used AI tools to quickly generate draft content covering lending guides, funding comparisons, and borrower FAQs.
Human Editorial Oversight — Ensured accuracy, compliance, and alignment with brand voice and industry regulations.
On-Page SEO Optimization — Improved internal linking, meta tags, and schema markup for financial services searches.
Content Calendar Execution — Established a consistent publishing schedule to maintain authority and brand visibility.
This approach allowed us to rapidly scale relevant, authoritative content while ensuring compliance with financial industry standards.
Results
In just 90 days, this strategy delivered measurable growth:
66% increase in organic clicks quarter-over-quarter.
40+ new high-value keywords (including competitive lending terms) ranked in the top 3 positions.
Record-breaking organic traffic — the highest in company history.
Increased inbound inquiries from qualified small and mid-sized business owners.
By pairing a strategic content framework with AI-powered efficiency, we significantly improved the company’s visibility, authority, and lead flow in a competitive B2B lending market.
Problem
When I stepped into the Vice President of Marketing role in late April 2025, the company’s online presence wasn’t matching its market potential. While we offered competitive financing solutions for small and mid-sized businesses, our digital footprint was underdeveloped.
Key challenges included:
Low organic search visibility — many high-intent lending and financing terms weren’t ranking on page one.
Inconsistent content output — educational and trust-building resources for business owners were published sporadically.
Missed market authority opportunities — competitors were owning the conversation in search results with content that addressed lending questions and funding comparisons.
Without addressing these gaps, we risked losing prospective borrowers to competitors earlier in the decision-making process.
Solution
I built and deployed a scalable content production system specifically tailored to the alternative lending market, blending AI efficiency with expert human oversight.
Key actions included:
Targeted Keyword Research — Identified underserved search terms in commercial lending, business financing, and working capital topics.
AI-Enhanced Content Creation — Used AI tools to quickly generate draft content covering lending guides, funding comparisons, and borrower FAQs.
Human Editorial Oversight — Ensured accuracy, compliance, and alignment with brand voice and industry regulations.
On-Page SEO Optimization — Improved internal linking, meta tags, and schema markup for financial services searches.
Content Calendar Execution — Established a consistent publishing schedule to maintain authority and brand visibility.
This approach allowed us to rapidly scale relevant, authoritative content while ensuring compliance with financial industry standards.
Results
In just 90 days, this strategy delivered measurable growth:
66% increase in organic clicks quarter-over-quarter.
40+ new high-value keywords (including competitive lending terms) ranked in the top 3 positions.
Record-breaking organic traffic — the highest in company history.
Increased inbound inquiries from qualified small and mid-sized business owners.
By pairing a strategic content framework with AI-powered efficiency, we significantly improved the company’s visibility, authority, and lead flow in a competitive B2B lending market.
Problem
When I stepped into the Vice President of Marketing role in late April 2025, the company’s online presence wasn’t matching its market potential. While we offered competitive financing solutions for small and mid-sized businesses, our digital footprint was underdeveloped.
Key challenges included:
Low organic search visibility — many high-intent lending and financing terms weren’t ranking on page one.
Inconsistent content output — educational and trust-building resources for business owners were published sporadically.
Missed market authority opportunities — competitors were owning the conversation in search results with content that addressed lending questions and funding comparisons.
Without addressing these gaps, we risked losing prospective borrowers to competitors earlier in the decision-making process.
Solution
I built and deployed a scalable content production system specifically tailored to the alternative lending market, blending AI efficiency with expert human oversight.
Key actions included:
Targeted Keyword Research — Identified underserved search terms in commercial lending, business financing, and working capital topics.
AI-Enhanced Content Creation — Used AI tools to quickly generate draft content covering lending guides, funding comparisons, and borrower FAQs.
Human Editorial Oversight — Ensured accuracy, compliance, and alignment with brand voice and industry regulations.
On-Page SEO Optimization — Improved internal linking, meta tags, and schema markup for financial services searches.
Content Calendar Execution — Established a consistent publishing schedule to maintain authority and brand visibility.
This approach allowed us to rapidly scale relevant, authoritative content while ensuring compliance with financial industry standards.
Results
In just 90 days, this strategy delivered measurable growth:
66% increase in organic clicks quarter-over-quarter.
40+ new high-value keywords (including competitive lending terms) ranked in the top 3 positions.
Record-breaking organic traffic — the highest in company history.
Increased inbound inquiries from qualified small and mid-sized business owners.
By pairing a strategic content framework with AI-powered efficiency, we significantly improved the company’s visibility, authority, and lead flow in a competitive B2B lending market.
