Bridge - How I drove $20K pipeline in 30 Days From PPC
Bridge - How I drove $20K pipeline in 30 Days From PPC
Bridge needed a sustainable flow of inbound leads for their insurtech software. There was demand and search volume for their solution, however they weren't effectively capturing these leads and closing them.
Bridge needed a sustainable flow of inbound leads for their insurtech software. There was demand and search volume for their solution, however they weren't effectively capturing these leads and closing them.
Category
May 15, 2024
B2B SaaS, Fintech
B2B SaaS, Fintech
Services
May 15, 2024
Google Ads, Bing Ads
Google Ads, Bing Ads
Client
May 15, 2024
Bridge
Bridge
Year
May 15, 2024
2023
2023
Problem
Bridge, an innovative insurtech software provider, needed a sustainable inbound lead flow to fuel sales growth. While there was clear market demand and search volume for their solution, their existing campaigns weren’t effectively converting that demand into qualified opportunities.
Key challenges included:
Inefficient paid search targeting — campaigns weren’t focused on the most commercially valuable, bottom-of-funnel keywords.
Wasted ad spend — budget was being used on clicks that didn’t translate into high-quality leads.
Lack of effective nurturing — potential buyers who didn’t convert immediately weren’t being re-engaged in a strategic way.
Without a structured paid search and retargeting strategy, Bridge risked missing out on high-intent buyers actively searching for their solution.
Solution
I overhauled Bridge’s PPC strategy to capture intent, convert clicks, and nurture non-converters into pipeline:
Bottom-of-Funnel Keyword Targeting — Identified and targeted high-intent search terms that indicated purchase-readiness.
Aggressive Positioning — Bid aggressively to secure the #1 ad placement in Google and Bing results for these terms.
Conversion Optimization — Optimized ad copy and landing pages to maximize click-to-lead conversion rates, closing roughly 3% of initial clicks into leads.
Retargeting Strategy — Built LinkedIn and Meta retargeting campaigns for non-converting visitors, delivering case studies, testimonials, and product-focused content to overcome objections and build trust.
Secondary Conversions — Nurtured this retargeting segment into an additional 7% conversion rate, turning previously lost traffic into warm opportunities.
Results
In just 30 days, the new PPC approach delivered measurable impact:
$20K in qualified marketing pipeline generated from paid search and retargeting.
Hundreds of dollars in wasted spend eliminated by removing low-intent targeting.
CRM-integrated tracking to connect ad campaigns directly to pipeline and closed deals.
Ongoing monthly pipeline growth from a repeatable, optimized campaign structure.
By combining precision targeting with strategic retargeting, Bridge was able to turn search demand into real revenue opportunities — fast.
Problem
Bridge, an innovative insurtech software provider, needed a sustainable inbound lead flow to fuel sales growth. While there was clear market demand and search volume for their solution, their existing campaigns weren’t effectively converting that demand into qualified opportunities.
Key challenges included:
Inefficient paid search targeting — campaigns weren’t focused on the most commercially valuable, bottom-of-funnel keywords.
Wasted ad spend — budget was being used on clicks that didn’t translate into high-quality leads.
Lack of effective nurturing — potential buyers who didn’t convert immediately weren’t being re-engaged in a strategic way.
Without a structured paid search and retargeting strategy, Bridge risked missing out on high-intent buyers actively searching for their solution.
Solution
I overhauled Bridge’s PPC strategy to capture intent, convert clicks, and nurture non-converters into pipeline:
Bottom-of-Funnel Keyword Targeting — Identified and targeted high-intent search terms that indicated purchase-readiness.
Aggressive Positioning — Bid aggressively to secure the #1 ad placement in Google and Bing results for these terms.
Conversion Optimization — Optimized ad copy and landing pages to maximize click-to-lead conversion rates, closing roughly 3% of initial clicks into leads.
Retargeting Strategy — Built LinkedIn and Meta retargeting campaigns for non-converting visitors, delivering case studies, testimonials, and product-focused content to overcome objections and build trust.
Secondary Conversions — Nurtured this retargeting segment into an additional 7% conversion rate, turning previously lost traffic into warm opportunities.
Results
In just 30 days, the new PPC approach delivered measurable impact:
$20K in qualified marketing pipeline generated from paid search and retargeting.
Hundreds of dollars in wasted spend eliminated by removing low-intent targeting.
CRM-integrated tracking to connect ad campaigns directly to pipeline and closed deals.
Ongoing monthly pipeline growth from a repeatable, optimized campaign structure.
By combining precision targeting with strategic retargeting, Bridge was able to turn search demand into real revenue opportunities — fast.
Problem
Bridge, an innovative insurtech software provider, needed a sustainable inbound lead flow to fuel sales growth. While there was clear market demand and search volume for their solution, their existing campaigns weren’t effectively converting that demand into qualified opportunities.
Key challenges included:
Inefficient paid search targeting — campaigns weren’t focused on the most commercially valuable, bottom-of-funnel keywords.
Wasted ad spend — budget was being used on clicks that didn’t translate into high-quality leads.
Lack of effective nurturing — potential buyers who didn’t convert immediately weren’t being re-engaged in a strategic way.
Without a structured paid search and retargeting strategy, Bridge risked missing out on high-intent buyers actively searching for their solution.
Solution
I overhauled Bridge’s PPC strategy to capture intent, convert clicks, and nurture non-converters into pipeline:
Bottom-of-Funnel Keyword Targeting — Identified and targeted high-intent search terms that indicated purchase-readiness.
Aggressive Positioning — Bid aggressively to secure the #1 ad placement in Google and Bing results for these terms.
Conversion Optimization — Optimized ad copy and landing pages to maximize click-to-lead conversion rates, closing roughly 3% of initial clicks into leads.
Retargeting Strategy — Built LinkedIn and Meta retargeting campaigns for non-converting visitors, delivering case studies, testimonials, and product-focused content to overcome objections and build trust.
Secondary Conversions — Nurtured this retargeting segment into an additional 7% conversion rate, turning previously lost traffic into warm opportunities.
Results
In just 30 days, the new PPC approach delivered measurable impact:
$20K in qualified marketing pipeline generated from paid search and retargeting.
Hundreds of dollars in wasted spend eliminated by removing low-intent targeting.
CRM-integrated tracking to connect ad campaigns directly to pipeline and closed deals.
Ongoing monthly pipeline growth from a repeatable, optimized campaign structure.
By combining precision targeting with strategic retargeting, Bridge was able to turn search demand into real revenue opportunities — fast.
