Red Sentry - Lean Advertising Campaigns That Drove 300% Growth in 2023 (Google Ads & Strategic Retargeting Ads on Reddit, Meta, and LinkedIn)
Red Sentry - Lean Advertising Campaigns That Drove 300% Growth in 2023 (Google Ads & Strategic Retargeting Ads on Reddit, Meta, and LinkedIn)
Red Sentry is a B2B SaaS cybersecurity company that I worked with when I worked full time at Rule 1 Venture Studio as the Growth Marketing Manager. I started working with them before they had any sustainable revenue driving channels for marketing or sales. The work I performed with them over 18 months helped contribute to an 8 figure run rate.
Red Sentry is a B2B SaaS cybersecurity company that I worked with when I worked full time at Rule 1 Venture Studio as the Growth Marketing Manager. I started working with them before they had any sustainable revenue driving channels for marketing or sales. The work I performed with them over 18 months helped contribute to an 8 figure run rate.
Category
May 15, 2024
Cybersecurity/SaaS
Cybersecurity/SaaS
Services
May 15, 2024
Google, LinkedIn, Meta, Reddit Ads
Google, LinkedIn, Meta, Reddit Ads
Client
May 15, 2024
Red Sentry
Red Sentry
Year
May 15, 2024
2022 - 2024
2022 - 2024
Problem
When I began working with Red Sentry as Growth Marketing Manager at Rule 1 Venture Studio, the company had no sustainable marketing channels consistently driving revenue.
They had a strong product offering — penetration testing services and a productized vulnerability scanner — but faced several challenges:
No inbound channel ownership — no consistent, revenue-producing marketing campaigns.
Unoptimized website & landing pages — low conversion rates from existing traffic.
Limited brand visibility — few touchpoints with their ideal customer profile (ICP).
To hit aggressive growth goals, we needed to establish a repeatable, scalable digital marketing engine.
Solution
We developed a lean but scalable advertising strategy that prioritized high-intent search traffic first, then expanded into strategic retargeting across multiple platforms.
Phase 1 — Build the First Revenue Channel
Google & Bing Search Ads — Captured bottom-of-funnel intent for penetration testing and cybersecurity services.
Conversion Optimization — Redesigned landing pages and optimized forms to increase lead-to-opportunity rates.
Result: Scaled this initial channel to $30,000/month in new closed revenue from marketing.
Phase 2 — Expand to Multi-Touch Retargeting
Platform Diversification — Added targeted retargeting campaigns on Reddit, Meta, and LinkedIn to increase brand touchpoints with the ICP.
Message Refinement — Delivered ads addressing common buyer objections, using case studies, testimonials, and product-specific value propositions.
Phase 3 — Scale the Productized Service
Vulnerability Scanner Launch Flow — Built an end-to-end onboarding funnel for trial users, including signup, onboarding email automation, and feature adoption prompts.
Search Campaigns for Acquisition — Used dialed-in Google Ads campaigns to generate 100 trial users quickly.
Conversion-Focused Retargeting — Re-engaged trial users to drive paid upgrades by addressing the specific objections they had during trials.
Result: Scaled this second revenue stream to $60,000/month in new closed revenue from digital marketing.
Results
Over the 18-month engagement, Red Sentry achieved massive growth:
MRR grew from $18,000 to nearly $500,000 — a 300%+ year-over-year growth rate.
Two revenue-driving marketing engines built — one for services, one for the productized SaaS.
High-intent Google/Bing search became a sustainable acquisition channel.
Multi-channel retargeting significantly increased conversion rates across both offerings.
This success was the result of combining precision demand capture with strategic multi-platform nurturing, supported by a committed sales team and highly engaged founders.
Problem
When I began working with Red Sentry as Growth Marketing Manager at Rule 1 Venture Studio, the company had no sustainable marketing channels consistently driving revenue.
They had a strong product offering — penetration testing services and a productized vulnerability scanner — but faced several challenges:
No inbound channel ownership — no consistent, revenue-producing marketing campaigns.
Unoptimized website & landing pages — low conversion rates from existing traffic.
Limited brand visibility — few touchpoints with their ideal customer profile (ICP).
To hit aggressive growth goals, we needed to establish a repeatable, scalable digital marketing engine.
Solution
We developed a lean but scalable advertising strategy that prioritized high-intent search traffic first, then expanded into strategic retargeting across multiple platforms.
Phase 1 — Build the First Revenue Channel
Google & Bing Search Ads — Captured bottom-of-funnel intent for penetration testing and cybersecurity services.
Conversion Optimization — Redesigned landing pages and optimized forms to increase lead-to-opportunity rates.
Result: Scaled this initial channel to $30,000/month in new closed revenue from marketing.
Phase 2 — Expand to Multi-Touch Retargeting
Platform Diversification — Added targeted retargeting campaigns on Reddit, Meta, and LinkedIn to increase brand touchpoints with the ICP.
Message Refinement — Delivered ads addressing common buyer objections, using case studies, testimonials, and product-specific value propositions.
Phase 3 — Scale the Productized Service
Vulnerability Scanner Launch Flow — Built an end-to-end onboarding funnel for trial users, including signup, onboarding email automation, and feature adoption prompts.
Search Campaigns for Acquisition — Used dialed-in Google Ads campaigns to generate 100 trial users quickly.
Conversion-Focused Retargeting — Re-engaged trial users to drive paid upgrades by addressing the specific objections they had during trials.
Result: Scaled this second revenue stream to $60,000/month in new closed revenue from digital marketing.
Results
Over the 18-month engagement, Red Sentry achieved massive growth:
MRR grew from $18,000 to nearly $500,000 — a 300%+ year-over-year growth rate.
Two revenue-driving marketing engines built — one for services, one for the productized SaaS.
High-intent Google/Bing search became a sustainable acquisition channel.
Multi-channel retargeting significantly increased conversion rates across both offerings.
This success was the result of combining precision demand capture with strategic multi-platform nurturing, supported by a committed sales team and highly engaged founders.
Problem
When I began working with Red Sentry as Growth Marketing Manager at Rule 1 Venture Studio, the company had no sustainable marketing channels consistently driving revenue.
They had a strong product offering — penetration testing services and a productized vulnerability scanner — but faced several challenges:
No inbound channel ownership — no consistent, revenue-producing marketing campaigns.
Unoptimized website & landing pages — low conversion rates from existing traffic.
Limited brand visibility — few touchpoints with their ideal customer profile (ICP).
To hit aggressive growth goals, we needed to establish a repeatable, scalable digital marketing engine.
Solution
We developed a lean but scalable advertising strategy that prioritized high-intent search traffic first, then expanded into strategic retargeting across multiple platforms.
Phase 1 — Build the First Revenue Channel
Google & Bing Search Ads — Captured bottom-of-funnel intent for penetration testing and cybersecurity services.
Conversion Optimization — Redesigned landing pages and optimized forms to increase lead-to-opportunity rates.
Result: Scaled this initial channel to $30,000/month in new closed revenue from marketing.
Phase 2 — Expand to Multi-Touch Retargeting
Platform Diversification — Added targeted retargeting campaigns on Reddit, Meta, and LinkedIn to increase brand touchpoints with the ICP.
Message Refinement — Delivered ads addressing common buyer objections, using case studies, testimonials, and product-specific value propositions.
Phase 3 — Scale the Productized Service
Vulnerability Scanner Launch Flow — Built an end-to-end onboarding funnel for trial users, including signup, onboarding email automation, and feature adoption prompts.
Search Campaigns for Acquisition — Used dialed-in Google Ads campaigns to generate 100 trial users quickly.
Conversion-Focused Retargeting — Re-engaged trial users to drive paid upgrades by addressing the specific objections they had during trials.
Result: Scaled this second revenue stream to $60,000/month in new closed revenue from digital marketing.
Results
Over the 18-month engagement, Red Sentry achieved massive growth:
MRR grew from $18,000 to nearly $500,000 — a 300%+ year-over-year growth rate.
Two revenue-driving marketing engines built — one for services, one for the productized SaaS.
High-intent Google/Bing search became a sustainable acquisition channel.
Multi-channel retargeting significantly increased conversion rates across both offerings.
This success was the result of combining precision demand capture with strategic multi-platform nurturing, supported by a committed sales team and highly engaged founders.
