Roxwrite - .5 ROAS to +2 Returns in 90 Days
Roxwrite - .5 ROAS to +2 Returns in 90 Days
Roxwrite is an automated underwriting software. Being in a very niche, and competitive space, they were struggling with their digital marketing efforts and so they approached Optimize Your Marketing to build out an efficient SEO feedback loop & to optimize their PPC campaigns.
Roxwrite is an automated underwriting software. Being in a very niche, and competitive space, they were struggling with their digital marketing efforts and so they approached Optimize Your Marketing to build out an efficient SEO feedback loop & to optimize their PPC campaigns.
Category
May 15, 2024
PPC Optimization
PPC Optimization
Services
May 15, 2024
Google Ads
Google Ads
Client
May 15, 2024
Roxwrite
Roxwrite
Year
May 15, 2024
2021
2021
Problem
Roxwrite operates in a highly specialized and competitive niche — automated underwriting software. While they had a well-built Webflow site, their digital marketing performance wasn’t meeting revenue goals.
Key challenges included:
Underperforming PPC campaigns — Google and Bing Ads were producing a 0.5 return on ad spend (ROAS), meaning they were losing money on paid channels.
Wasted spend — significant ad budget was being used on low-quality clicks.
Unoptimized SEO foundations — high-intent pages were missing key technical and on-page optimizations, limiting visibility in search results.
Without a more efficient PPC structure and stronger organic presence, Roxwrite risked falling behind better-optimized competitors in their space.
Solution
We built an SEO feedback loop and restructured paid campaigns to maximize return on every click.
PPC Optimization
Discovery & Waste Reduction — Audited all campaigns, identifying wasted spend on low-converting terms and placements.
Campaign Restructuring — Rebuilt Google and Bing Ads using industry best practices for keyword match types, bidding strategies, and segmentation.
Iterative A/B Testing — Implemented a systematic testing framework for ad copy, landing pages, and keyword targeting to steadily increase ROAS.
SEO Enhancements
Technical & On-Page Audit — Conducted a full SEO audit to uncover gaps in metadata, internal linking, and keyword targeting.
Keyword Placement Optimization — Incorporated high-intent keywords into titles, meta descriptions, and URLs of core pages.
Content Clustering — Built pillar page content structures with strategic internal links to improve topical authority and rankings.
Results
Within 90 days, Roxwrite achieved measurable performance gains:
4x improvement in ROAS — from 0.5 to 2+ on paid campaigns.
200% increase in impressions for SEO-targeted keywords.
15% increase in clicks from organic search for high-intent terms.
Reduced wasted ad spend, allowing budget to be reinvested into top-performing campaigns.
By pairing paid media efficiency with SEO-driven visibility gains, Roxwrite was able to turn underperforming channels into profitable growth engines.
Problem
Roxwrite operates in a highly specialized and competitive niche — automated underwriting software. While they had a well-built Webflow site, their digital marketing performance wasn’t meeting revenue goals.
Key challenges included:
Underperforming PPC campaigns — Google and Bing Ads were producing a 0.5 return on ad spend (ROAS), meaning they were losing money on paid channels.
Wasted spend — significant ad budget was being used on low-quality clicks.
Unoptimized SEO foundations — high-intent pages were missing key technical and on-page optimizations, limiting visibility in search results.
Without a more efficient PPC structure and stronger organic presence, Roxwrite risked falling behind better-optimized competitors in their space.
Solution
We built an SEO feedback loop and restructured paid campaigns to maximize return on every click.
PPC Optimization
Discovery & Waste Reduction — Audited all campaigns, identifying wasted spend on low-converting terms and placements.
Campaign Restructuring — Rebuilt Google and Bing Ads using industry best practices for keyword match types, bidding strategies, and segmentation.
Iterative A/B Testing — Implemented a systematic testing framework for ad copy, landing pages, and keyword targeting to steadily increase ROAS.
SEO Enhancements
Technical & On-Page Audit — Conducted a full SEO audit to uncover gaps in metadata, internal linking, and keyword targeting.
Keyword Placement Optimization — Incorporated high-intent keywords into titles, meta descriptions, and URLs of core pages.
Content Clustering — Built pillar page content structures with strategic internal links to improve topical authority and rankings.
Results
Within 90 days, Roxwrite achieved measurable performance gains:
4x improvement in ROAS — from 0.5 to 2+ on paid campaigns.
200% increase in impressions for SEO-targeted keywords.
15% increase in clicks from organic search for high-intent terms.
Reduced wasted ad spend, allowing budget to be reinvested into top-performing campaigns.
By pairing paid media efficiency with SEO-driven visibility gains, Roxwrite was able to turn underperforming channels into profitable growth engines.
Problem
Roxwrite operates in a highly specialized and competitive niche — automated underwriting software. While they had a well-built Webflow site, their digital marketing performance wasn’t meeting revenue goals.
Key challenges included:
Underperforming PPC campaigns — Google and Bing Ads were producing a 0.5 return on ad spend (ROAS), meaning they were losing money on paid channels.
Wasted spend — significant ad budget was being used on low-quality clicks.
Unoptimized SEO foundations — high-intent pages were missing key technical and on-page optimizations, limiting visibility in search results.
Without a more efficient PPC structure and stronger organic presence, Roxwrite risked falling behind better-optimized competitors in their space.
Solution
We built an SEO feedback loop and restructured paid campaigns to maximize return on every click.
PPC Optimization
Discovery & Waste Reduction — Audited all campaigns, identifying wasted spend on low-converting terms and placements.
Campaign Restructuring — Rebuilt Google and Bing Ads using industry best practices for keyword match types, bidding strategies, and segmentation.
Iterative A/B Testing — Implemented a systematic testing framework for ad copy, landing pages, and keyword targeting to steadily increase ROAS.
SEO Enhancements
Technical & On-Page Audit — Conducted a full SEO audit to uncover gaps in metadata, internal linking, and keyword targeting.
Keyword Placement Optimization — Incorporated high-intent keywords into titles, meta descriptions, and URLs of core pages.
Content Clustering — Built pillar page content structures with strategic internal links to improve topical authority and rankings.
Results
Within 90 days, Roxwrite achieved measurable performance gains:
4x improvement in ROAS — from 0.5 to 2+ on paid campaigns.
200% increase in impressions for SEO-targeted keywords.
15% increase in clicks from organic search for high-intent terms.
Reduced wasted ad spend, allowing budget to be reinvested into top-performing campaigns.
By pairing paid media efficiency with SEO-driven visibility gains, Roxwrite was able to turn underperforming channels into profitable growth engines.
