Problem

When the newly appointed Chief of the Stockbridge Police Department reached out, the department was brand new — with no social presence, no community-facing communication systems, and a need to build trust quickly.

Key challenges included:

• Zero existing digital presence — no social accounts or followers.

• Need for consistent messaging — public safety communications had to be timely, clear, and trustworthy.

• Urgency in building community trust — as a new department, they needed to establish credibility and transparency fast.

Solution

We developed a full-scale social media launch strategy to establish the department’s voice, build community trust, and create scalable systems for ongoing communication.

1. Account Setup & Branding — Secured official Facebook and Instagram handles, ensuring brand consistency and authenticity from day one.

2. Templated Social Posts — Designed branded post templates to maintain a professional, consistent, and approachable tone.

3. Content Approval Workflow — Created a post-approval process to ensure all communications aligned with department policy and community relations goals.

4. Collaborative Content Planning — Worked closely with the Chief to align on messaging priorities, community updates, and engagement initiatives.

Results

In just six months, the Stockbridge Police Department established a strong, trusted online presence:

• 2,000+ followers gained across Facebook and Instagram.

• Consistent posting schedule that maintained a positive and professional brand voice.

• Fully operational internal system for post creation, approval, and publishing — handed off seamlessly to the department’s team at the end of the engagement.

By starting from square one and building both audience and process, we set the Stockbridge Police Department up for long-term digital engagement and stronger community relationships.