Problem

Coast to Coast Transport, a regional NEMT provider, needed a reliable way to generate high-quality inbound leads from their service area. While they had an established business, they lacked a consistent digital marketing strategy to reach and convert their ideal customers.

Key challenges included:

• No lead generation system — inbound inquiries were inconsistent and mostly referral-based.

• Undefined targeting — unclear audience segmentation and service area focus.

• Small advertising budget — required an efficient, high-ROI approach with just $2,500/month.

Solution

We built a lean, high-converting Google Ads campaign paired with a dedicated landing page to drive targeted, ready-to-book leads.

1. Service Area Targeting — Mapped out precise geographic targeting to ensure ads reached only high-value, serviceable regions.

2. ICP Development — Worked with leadership to define the exact demographics, needs, and search behaviors of ideal customers.

3. Google Ads Setup & Optimization — Created search campaigns focused on high-intent, location-based keywords to capture active buyers.

4. Landing Page Design — Built a conversion-optimized landing page with clear service benefits, trust signals, and a simple contact form.

5. Ongoing Campaign Refinement — Continuously optimized keywords, ad copy, and landing page elements for better cost-per-lead performance.

Results

Over the course of two years, Coast to Coast Transport achieved:

• Consistent monthly inbound leads within their target service area.

• High-quality lead flow maintained on a lean $2,500/month budget.

• Increased brand visibility and local search dominance for NEMT services.

By combining precise targeting with cost-efficient paid search, Coast to Coast Transport built a sustainable inbound lead pipeline that supported long-term business growth.