Problem

Duff’s Famous Wings in Newnan wanted to increase attendance at their weekly poker nights and live music events while also building a customer email list for future promotions.

Key challenges included:

• Limited event visibility — events weren’t reaching enough local residents to consistently boost attendance.

• No centralized customer list — unable to directly promote specials and events via email.

• Underutilized digital channels — social media content was inconsistent, and YouTube was untapped.

Solution

We built and executed a multi-channel content marketing and advertising strategy to promote events, grow their audience, and strengthen customer engagement.

1. Content Marketing Strategy — Produced YouTube videos and consistent social media content highlighting menu items, events, and the overall restaurant experience.

2. Targeted Social Advertising — Launched Facebook and Instagram ad campaigns specifically promoting poker nights and live music events to local audiences.

3. Mega Giveaway Campaign — Created a high-value giveaway promotion that encouraged email signups, running with a lean ad budget of just $125.

Results

In less than a year, Duff’s Famous Wings saw measurable improvements in event attendance and customer reach:

• 250+ new email subscribers from the giveaway campaign.

• Increased attendance for both poker nights and live music nights through targeted ads.

• Established a repeatable content marketing process that showcased events and kept customers engaged online.

By blending content-driven brand building with targeted paid promotions, Duff’s Famous Wings was able to fill more seats, capture valuable customer data, and lay the groundwork for ongoing community engagement.