Problem

Dutchess CrossFit was a brand-new gym in the Upstate New York area. While the brand and website were already in place, they had no system to consistently fill classes or convert local interest into paying members.

Key challenges included:

• No lead generation system — lacked a process to capture and convert new member inquiries.

• Underutilized ad channels — had not yet leveraged paid social to reach local fitness audiences.

• Urgency to fill classes quickly — as a new gym, they needed momentum to build community and cash flow fast.

Solution

We developed a high-intent lead generation campaign leveraging Facebook Ads and integrated scheduling to maximize signups and class attendance.

1. Facebook Lead Generation Ads — Targeted local residents interested in CrossFit and fitness, with compelling creative and offers.

2. Scheduling Integration — Synced ads directly with the gym’s Acuity scheduling platform, allowing prospects to book intro classes instantly.

3. Optimized Ad Budget — Allocated a $5,000/month ad budget, optimized weekly for the best cost-per-lead and highest conversion rates.

4. ROAS Tracking — Implemented tracking to measure return on ad spend and ensure budget was driving revenue efficiently.

Results

In just 8 weeks, the campaign delivered rapid, measurable results:

• 3x ROAS — $30,000 in revenue from an $10,000 total ad spend.

• Consistent flow of booked classes, helping quickly establish a member base.

• Proven campaign structure that could be scaled if desired.

By combining targeted local ads with frictionless booking, Dutchess CrossFit was able to go from empty classes to a thriving schedule in just two months.