Problem

GreenCourt provides specialized software and services for government agencies, but their inbound deal flow was stagnant. Their website was failing to convert visitors, and their brand presence wasn’t consistently engaging their niche audience.

Key challenges included:

• High bounce rate — 89% of users were leaving after viewing just one page.

• Minimal inbound marketing traction — existing content and design didn’t communicate value to government decision-makers.

• Low social visibility — inconsistent posting and no thought-leadership initiatives to build trust and credibility in the space.

Without a website overhaul and targeted social content strategy, GreenCourt risked continuing to miss opportunities with their highly specific audience.

Solution

We delivered a comprehensive brand refresh, combining a rebuilt website with a social media content engine and thought-leadership initiatives.

Website Rehaul

1. UX/UI Overhaul — Designed a new site map that incorporated relevant, useful content for government agency stakeholders.

2. Performance Improvements — Built a new site within their preferred WordPress environment, optimizing for speed and accessibility.

3. Conversion Optimization — Implemented clearer navigation, stronger calls-to-action, and content pathways to keep users engaged.

Result: Site load time improved 150% faster, and bounce rate dropped from 89% to 40%.

Social Media Marketing

1. Content Calendar Creation — Developed a 3–4 posts/week schedule across all major platforms, adapting imagery and messaging per channel.

2. Brand Alignment — Collaborated with GreenCourt’s leadership to ensure all content followed brand guidelines and resonated with their target audience.

3. Thought Leadership via Podcasting — Produced and launched a podcast series hosted by CEO Jay, featuring interviews with industry experts to position GreenCourt as a trusted voice in the space.

Results

Over the 6-month engagement, GreenCourt saw measurable gains in brand presence and audience engagement:

• Bounce rate reduced from 89% to 40% — a significant improvement in site stickiness.

• 150% faster site speed, enhancing user experience and SEO performance.

• Content production system established, enabling consistent posting 4x per week.

• 3 podcast episodes launched, with an additional 3 in the pipeline post-engagement.

By combining website optimization with a sustainable content strategy, GreenCourt improved both their first impressions and ongoing audience engagement, creating a stronger inbound marketing foundation for their government SaaS business.