Optimize - Cold Outreach That Drove 10 Qualified Conversations Monthly (Scaling 10,000 Emails / month & Achieving a 5% Response Rate)
Optimize - Cold Outreach That Drove 10 Qualified Conversations Monthly (Scaling 10,000 Emails / month & Achieving a 5% Response Rate)
Optimize Your Marketing (Optimize) was my marketing agency that I started back in 2022. The primary leading indicator of growth for the agency was sales qualified leads (SQLs) which we deemed as leads that took a sales call with us. In order to obtain a high volume of SQLs we utilized cold outreach in the form of email and LinkedIn direct messaging.
Optimize Your Marketing (Optimize) was my marketing agency that I started back in 2022. The primary leading indicator of growth for the agency was sales qualified leads (SQLs) which we deemed as leads that took a sales call with us. In order to obtain a high volume of SQLs we utilized cold outreach in the form of email and LinkedIn direct messaging.
Category
May 15, 2024
Marketing Agency
Marketing Agency
Services
May 15, 2024
Cold Outreach
Cold Outreach
Client
May 15, 2024
Optimize
Optimize
Year
May 15, 2024
2022-2024
2022-2024
Problem
When I launched Optimize in 2022, we had no clients, no referrals, and no inbound marketing momentum. To grow quickly, we needed a predictable way to generate sales-qualified leads (SQLs) — defined as prospects who agreed to take a sales call with us.
The challenge:
Highly competitive market — hundreds of agencies competing for the same tech-sector clients.
Limited initial budget — required a low-cost, high-yield acquisition method.
Need for speed — without early clients, revenue growth would stall before it started.
We needed a scalable, low-cost outreach strategy that could reliably generate qualified conversations every single month.
Solution
We built a multi-channel cold outreach system that combined email and LinkedIn campaigns to maximize engagement and response rates.
ICP Definition & List Building — Created a precise ideal customer profile for fintech, SaaS, AI, and other tech companies. Used lead scraping tools to source verified contact lists.
Conversion-Focused Messaging — Crafted short, direct outreach messages with a unique offer that could be answered with a simple “Yes,” “No,” or “Maybe” — reducing friction to respond.
Deliverability Optimization — Launched campaigns from secondary domains with warmed-up email addresses to avoid spam filters.
LinkedIn Retargeting — Ran dynamic LinkedIn connection and messaging sequences to reach the same prospects on a second channel, increasing recognition and trust.
Campaign Scale — Sent up to 10,000 emails per month, using automation to maintain consistency without sacrificing personalization.
Results
Within six months, this system became Optimize’s primary growth driver:
10+ sales-qualified conversations per month booked directly from cold outreach.
5% email response rate — significantly higher than industry averages.
25% higher response rates for prospects touched via both email and LinkedIn.
$15K MRR achieved within the first six months of launch.
By combining email + LinkedIn outreach, delivering messages that made replying effortless, and scaling outreach volume without sacrificing deliverability, we created a repeatable pipeline engine that still works in 2025.
Problem
When I launched Optimize in 2022, we had no clients, no referrals, and no inbound marketing momentum. To grow quickly, we needed a predictable way to generate sales-qualified leads (SQLs) — defined as prospects who agreed to take a sales call with us.
The challenge:
Highly competitive market — hundreds of agencies competing for the same tech-sector clients.
Limited initial budget — required a low-cost, high-yield acquisition method.
Need for speed — without early clients, revenue growth would stall before it started.
We needed a scalable, low-cost outreach strategy that could reliably generate qualified conversations every single month.
Solution
We built a multi-channel cold outreach system that combined email and LinkedIn campaigns to maximize engagement and response rates.
ICP Definition & List Building — Created a precise ideal customer profile for fintech, SaaS, AI, and other tech companies. Used lead scraping tools to source verified contact lists.
Conversion-Focused Messaging — Crafted short, direct outreach messages with a unique offer that could be answered with a simple “Yes,” “No,” or “Maybe” — reducing friction to respond.
Deliverability Optimization — Launched campaigns from secondary domains with warmed-up email addresses to avoid spam filters.
LinkedIn Retargeting — Ran dynamic LinkedIn connection and messaging sequences to reach the same prospects on a second channel, increasing recognition and trust.
Campaign Scale — Sent up to 10,000 emails per month, using automation to maintain consistency without sacrificing personalization.
Results
Within six months, this system became Optimize’s primary growth driver:
10+ sales-qualified conversations per month booked directly from cold outreach.
5% email response rate — significantly higher than industry averages.
25% higher response rates for prospects touched via both email and LinkedIn.
$15K MRR achieved within the first six months of launch.
By combining email + LinkedIn outreach, delivering messages that made replying effortless, and scaling outreach volume without sacrificing deliverability, we created a repeatable pipeline engine that still works in 2025.
Problem
When I launched Optimize in 2022, we had no clients, no referrals, and no inbound marketing momentum. To grow quickly, we needed a predictable way to generate sales-qualified leads (SQLs) — defined as prospects who agreed to take a sales call with us.
The challenge:
Highly competitive market — hundreds of agencies competing for the same tech-sector clients.
Limited initial budget — required a low-cost, high-yield acquisition method.
Need for speed — without early clients, revenue growth would stall before it started.
We needed a scalable, low-cost outreach strategy that could reliably generate qualified conversations every single month.
Solution
We built a multi-channel cold outreach system that combined email and LinkedIn campaigns to maximize engagement and response rates.
ICP Definition & List Building — Created a precise ideal customer profile for fintech, SaaS, AI, and other tech companies. Used lead scraping tools to source verified contact lists.
Conversion-Focused Messaging — Crafted short, direct outreach messages with a unique offer that could be answered with a simple “Yes,” “No,” or “Maybe” — reducing friction to respond.
Deliverability Optimization — Launched campaigns from secondary domains with warmed-up email addresses to avoid spam filters.
LinkedIn Retargeting — Ran dynamic LinkedIn connection and messaging sequences to reach the same prospects on a second channel, increasing recognition and trust.
Campaign Scale — Sent up to 10,000 emails per month, using automation to maintain consistency without sacrificing personalization.
Results
Within six months, this system became Optimize’s primary growth driver:
10+ sales-qualified conversations per month booked directly from cold outreach.
5% email response rate — significantly higher than industry averages.
25% higher response rates for prospects touched via both email and LinkedIn.
$15K MRR achieved within the first six months of launch.
By combining email + LinkedIn outreach, delivering messages that made replying effortless, and scaling outreach volume without sacrificing deliverability, we created a repeatable pipeline engine that still works in 2025.
