Problem

Partners II Pizza’s Fayetteville and Tyrone locations were well-established in the community but faced three key challenges:

• Low digital engagement — limited social presence meant missed opportunities to connect with the community online.

• No owned audience — they lacked an email list for direct customer communication and promotions.

• Outdated brand perception — younger audiences viewed the restaurant as “old school” and not as relevant compared to newer dining options.

Solution

We implemented a multi-pronged social media growth and engagement strategy to boost visibility, capture leads, and modernize brand perception.

1. Mega Giveaway Campaign — Launched Facebook and Instagram ads promoting a high-value giveaway to incentivize signups. This rapidly built an email list of over 400 subscribers for ongoing marketing.

2. Daily Content Production — Created and published engaging daily content — from behind-the-scenes photos to local community highlights — across both locations’ social media channels.

3. Engagement-Boosting Posts — Developed posts designed to spark interaction, including polls, contests, and customer spotlights, to keep followers active and connected.

4. Brand Perception Shift — Curated content that showcased Partners II Pizza as a vibrant, community-focused restaurant, appealing to both loyal customers and a younger demographic.

Results

Over the three-year engagement, Partners II Pizza’s Fayetteville and Tyrone locations saw measurable digital growth:

• 400+ new email subscribers from the Mega Giveaway campaign.

• 75% increase in social media post engagement.

• Stronger brand reputation in the local market, with social channels showcasing the restaurants as active, modern, and community-driven.

By combining targeted social ad campaigns with consistent, engaging content, Partners II Pizza turned casual social followers into a loyal, reachable customer base.